bwin and el laboratorio been awarded by the jury at Cannes Bronze lion interactive campaign for "a la porra irros" in the category "Outdoor".

"La porra" which is a simple translation in the "hell" and a "stake", describes the ongoing struggle between the two big football clubs and their fans. Using interactive screens - one in Barcelona and one in Madrid - Fans of both teams have the ability to send each other to hell and at the same time encourage the plant to bring the great game (a la porra Irros). On the interactive screens were placed in both the news via SMS s and by a specially prepared website, which showed on screens with a live Web cams.